It was about 50 years ago that the American muscle car first hit the streets of our fine country. For many Baby Boomers, it was the defining point of their lives, as turmoil, war, free love, and Hell’s Angels all ravaged our country. Yet one of the undeniable highlights were the muscle cars, including the Chevy Camaro. Many of those who once owned an original muscle car are now on the cusp of retirement, trying to regain and remember the feeling those muscle cars inspired.
This video, called simply “The Pick Up,” really defines how muscle cars make many Baby Boomers feel. This commercial was the winner of a contest from Chevrolet and Mofilm for the Tribeca Film Festival, and we can see why.
This less-than-one-minute short starts off as you might expect a Camaro commercial to begin, with the rumble of the big V8 announcing the car’s arrival. Out steps a well-dressed young man, who walks past a tree and becomes a well-dressed old man, who walks up to the door of a house, ringing the doorbell.
A dweeby guy answers the door, and calls for his mom, and it becomes apparent that the old man is here to pick up his date. Out comes a sweet old lady who tells her boy that his dinner is in the microwave. Then the two old people hop into the Camaro, becoming their “young selves” again. It then ends with a great line, that really defines what owning and driving a car like the Camaro is all about. Just watch it, and we’re sure you’ll agree. GM needs to put this on television, like, yesterday.