The Chevrolet Camaro has been a runaway hit for GM, but its appeal among younger buyers is limited. That is because despite being a muscle car, the “entry level” Camaro is still a rather large car with a large-displacement V6 under the hood, and while 305 horsepower is nice, it isn’t exactly a nimble automobile. That, and the starting price of around $24,000 keeps many young buyers from making the jump.
But GM CEO Mark Reuss really wants to add a small, lightweight, rear-wheel drive coupe to the Chevy lineup, according to an interview with Automotive News. And while he says such plans aren’t on the drawing board yet, there are indications that GM is moving forward with just such a vehicle.
One does not have to look far to find the success other automakers have had selling small, rear-drive coupes en masse. Perhaps the best example is the Hyundai Genesis Coupe, though the more recent Scion FR-S/Subaru BRZ has also proven quite popular with the younger crowd. While all of these cars start in the $25,000 range, their emphasis on handling over horsepower has made them popular with Generation Y buyers.
Positive feedback on GM Code 130R concept, a small rear-drive coupe that debuted at the 2012 Detroit Auto Show, is driving the idea that the Chevy lineup would benefit immensely from such a car. But a rear-drive coupe would have a much different design from the Code 130R, and also would likely ride on a platform other than the Alpha chassis that underpins the Cadillac CTS. This would allow GM to price it in the low-to-mid 20’s.
But would it compete too closely with the Camaro? Or might the Camaro move even further upmarket? Is there really room in the Chevy lineup for another rear-drive coupe? Tell us your thoughts in the comments below.