SEMA 2014: Hurst Shifters Brings The Iconic Brand Back To Its Roots

HurstSEMA04Iconic automotive history includes anything with that famous Hurst logo on it, whether it was a car or a shifter, most gearheads will think back to the good old days. From the Hurst Olds and Pontiacs to more modern musclecars like the Mustang, Camaro, and Challenger, the Hurst cars stood out as a performance brand that always generated fans.

For a few years it seemed that the brand was sliding away, but Sales Director for Hurst, Chris McCollum, tells us that although the Hurst brand seemed to be going away, it was purchased with the intent to help bring the iconic brand back to performance enthusiasts everywhere.

HurstSEMA08Some new products, in addition to their famous shifters, will be Hurst floormats, suspension and sway bars, exhaust, and brake kits for late model musclecars from the Big 3.  McCollum said, “We’re looking to expand to cover what was popular in the 1960s and 1970s.”

“We have spent a lot of time marketing to put Hurst back where it belongs, and there will be an updated website to reflect the true direction and heritage of Hurst,” he said. Hurst was very well known for being the performance shifter for factory performance cars, and you can expect to see a lot more from this iconic brand in the future. We’ve even been told a couple of very exciting secrets, but McCollum swore us to secrecy, so you’ll just have to keep up with the Hurst Shifters website and when they make some new announcements, we’ll be right here to share them with you.

HurstSEMA18

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About the author

Michael Harding

Michael is a Power Automedia contributor and automotive enthusiast who doesn’t discriminate. Although Mopar is in his blood, he loves any car that looks great and drives even faster.
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