Doug Waldrup’s C10 Is A Memphis Street Sweeper

Is there anything cooler than a classic Chevy truck? How about one slammed to the ground on big steelies from Mobsteel, and a paint job done so well, you can spot your own reflection nearly a mile away? Like a fine cigar, Doug Waldrup’s 1970 Chevrolet C10 is hitting all those notes — and more. We spotted this gem at one of last year’s annual Goodguys car shows (this one took place in Nashville, Tennessee, though Doug and his family reside in Bartlett, a suburb of Memphis).

Under the hood, you'll find that old reliable 350ci small-block. There's a reason why an entire generation of car enthusiasts chose to use this engine — its extreme popularity for being fast and inexpensive. Check out the cool inner fenderwells and core-support cover!

You’ve probably guessed why we’ve appropriately dubbed his C10 “The Memphis Street Sweeper.” Cool nicknames aside, Doug’s C10 features your standard gear that every C10 should have at a bare minimum — a 350ci small-block V-8 under its hood and a Turbo 400 transmission to move that sucker out.

Note the custom-made console and diamond pleated seats that really set the interior apart from your run-of-the-mill C10. The bed is tastefully done with custom panels painted with Rhinoliner that also matches the gunmetal gray theme. Also, you can see the trick gas cap as well as the battery terminals to keep the charge topped off when not in use.

Throughout Doug's C10, you'll find all kinds of tasteful modifications. For starters, did you notice the red interior closely matches the color of the wheels? Check out that classic Coca-Cola cooler in the bed. Antique connoisseurs — is it the real deal?

It’s hard to pinpoint Doug’s C10 as a certain style of build — is it a classic? A muscle truck? Perhaps a ‘rod? Doug says, it’s all that and more. “I built my C10 as a cruiser to take to shows, drive around town, and just downright have fun. I think it checks all of those boxes.” We’d have to agree Doug, we think it does too.

Finished in a gorgeous gunmetal gray, the red accented wheels really set the truck off — not to mention the in-the-weeds stance thanks to air bags.

About the author

Harrison Noble

Living in San Diego for most of his life, Harrison was exposed to a variety of cars at an early age. His passion for anything that is fast, or has a V8, brought him to Power Automedia.
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