The Camaro is not just a car, it is a way of life. If you don’t share the passion for the iconic Chevrolet muscle car, this saying is hard to explain. But for those of you who do, there is no explanation necessary. You just get it.

Wanting to understand the passion that lies within all Camaro owners and enthusiasts better, the video production team from Goodby, Silverstein & Partners headed to the Mecca of all late model Camaro events – the Camaro5Fest in Phoenix, Arizona, held this year in mid-April. This video we found on Vimeo.com encompasses what they discovered about the group of people that back the Camaro 110 percent.

The Camaro5Fest is only one piece of the vast world of Camaro enthusiasm, but it is gatherings like these that really give you the feel for what it is to be a lover of the Camaro. Somewhat expecting to find restless muscle car junkies, the Goodby team found a completely new family of Camaro enthusiasts – people from all different walks of life, generations, backgrounds and ethnicities.

As different as the people who owned Camaros were, so too were the stories of what got each Camaro owner interested in the model. Whether it was a family member, friend or just a love for cars that was the main contributor, all the Camaro stories shared one thing; a fondness for that rugged all-American muscle car essence that can only be found in the Camaro. When that essence was interrupted in 2002 when Chevrolet discontinued the F-body model, it made a wave of disappointment ripple through the Camaro family.

Fortunately, the Camaro was brought back in 2009 with the help of the Transformers movie and the beloved on-screen yellow Camaro, Bubblebee. Whether it was the eight years that Camaro enthusiasts had to wait between the Camaro’s cancellation and its resurrection, iconic movie scenes or because the love for the car never really died, the release of the 2010 Camaro reignited the passion felt for the model among all enthusiasts. As the Goodby crew found out, that passion burns hotter than ever.