Heidts Marries Chassis Engineering Inc And Lives Happily Ever After

Most gear heads are familiar with Heidts and their high quality running gear components, but what you might not know is the company is the mothership for several very cool divisions and as of January 2018, they can now count Chassis Engineering Inc. as a new family member.

The acquisition adds the brand to the Heidts renowned suspension kit and component product lineup and continues its legacy.

The two companies will continue to operate under their established brands, but Chassis Engineering Inc. will move sales, technical and manufacturing operations to the Heidts facility in Lake Zurich IL. Chassis Engineering Inc. products will continue to be produced by many of the same employees currently with the company.


“We are very excited to announce that Chassis Engineering Inc. (CEI) is joining our family of companies which includes Heidts Hot Rod & Muscle Car Parts, Alston Racing, and American Performance Shocks. CEI is a great fit for us and brings decades of experience serving the street and hot rod markets with their quality high performance parts,” said Heidts President and CEO Wallace Leyshon.

“CEI’s Iowa operations will be folded into our Lake Zurich, IL facility and we will retain many of their staff and continue to supply the needs of current CEI customers. The combined companies will provide the market with the most comprehensive product line of suspension kits and components available in the automotive aftermarket.”


Check out CEI’s new website here.

Heidts provides the best suspension and related chassis component solutions to create a superior buyer experience for the professional and hobbyist car builder or installer. The best suspension products are derived from field-tested component creation, intelligently engineered parts using OEM-based engineering Practices, and absolutely the best quality American-made manufacturing possible.

Heidts customer service directive begins with passionately dedicated and expertly trained sales technicians delivering quick and accurate customer solutions that ensure a positive sales experience. Optimal product solutions, quality products and customer satisfaction are at the core of our efforts every day. For more information, go here, or follow on Facebook or Instagram.

About the author

Dave Cruikshank

Dave Cruikshank is a lifelong car enthusiast and an Editor at Power Automedia. A zealous car geek since birth, he digs lead sleds, curvy fiberglass, kustoms and street rods. He currently owns a '95 Corvette, '76 Cadillac Seville, '99 LS1 Trans Am and big old Ford Van.
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