Last week, ChevyHardcore brought you the news that Chevy would be unveiling the 10th generation of Impala for the 2014 model year. Both we and Car Connection were excited to find that Chevy intends for a radical revamp for the 10th-Gen Impala, but this week we’re excited to bring you an even closer look at Chevy’s new flagship luxury model.

Most would wonder how it’s possible that a 50 some year old nameplate can become the standard for high tech styling and function today, but Chevy seems to think that the formula is quite simple, “Impala has always been a flagship for Chevrolet, but a leader should never rest on the laurels of its past.”

For this reason, Chevy made great strides to reinforce the Impala’s legacy of style while reaching into the future, incorporating contours that are as visually appealing as they are functional. According to Chevrolet engineers, they tried to reinvent the sedan to where it formed a whole new design only recognized by the iconic name, “The end result is a stunning new interpretation of the Impala that’s only recognizable by its signature badge.”

It’s true that Chevy isn’t currently offering all-wheel-drive for the 10th-Gen luxury boat, but the fact that they’re able to squeeze 305hp out of a naturally aspirated, 3.6l V6 speaks volumes about the automaker’s ability to balance performance with efficiency.

Not only that, but Chevy believes that a luxury car should perform, and they certainly don’t think that road performance is something that should be sacrificed for efficiency, “No one wants to sacrifice power for fuel efficiency. That’s why the 2014 Impala offers three different engine choices to suit your needs…”

And if you want performance, you got it; Chevy is confident that the V6 version of the ’14 Impala can do a 0-60 run of just 6.8 seconds, extraordinary for a front wheel car that shares a platform with a Cadillac and and a LaCrosse.