New Hardcore Chevy Sonic Launch Brings Unique Challenges

Have you ever worked out in a grocery store? How about given blood dressed like a vampire? While these may sound like crazy things you wouldn’t do but would definitely stare at if you saw someone else doing them, they are actually some of the new ways Chevrolet is promoting one of the latest cars being added to their line-up. Thanks to GM News for bringing us the latest on this crazy experiment in publicity.

Most of us have heard the phrase “Carpe Diem”, or seize the day. That is exactly what Chevy is challenging young people to do in the soon to be released “Let’s Do This” advertising campaign for the new 2012 Sonic, the only sub-compact car to be manufactured in the United States. The campaign will give participants the chance to have new experiences through challenges, share their triumphs, and accumulate points and prizes through a social game set to help 18 to 30-year-olds be a part of the Sonic’s release. A secondary campaign will run parallel to the game that highlights the Sonic’s features and “adventures” through print, digital and television advertisements.

So what does this crazy Sonic launch have participants doing? Well, aside from working out in a grocery store and giving blood dressed like a vampire, challenges include trying foods from five different countries in five days and participating in a sporting event for a good cause.

While the challenges are silly, Chevrolet hopes they will help customers “celebrate some of the experiences that make life interesting.” But the experiences aren’t just limited to the participants. Chevrolet is also enlisting the new Sonic for some adventurous fun, even posting pictures of the car being dropped out of a plane in a sky diving stunt.

If you would like to participate in the “Let’s Do This” campaign and help Chevrolet launch the Sonic in a completely unique way, you can log onto letsdothis.com starting on October 15^th to play the Sonic social game. Also stay tuned to your TV to see the latest commercials and internet to see two “Funny or Die” videos featuring the car.