Video: Chevrolet Changes Gears For Breast Cancer Awareness Month

It’s not business as usual at General Motors during October, a month that is set aside for breast cancer awareness month. The company is a long-time supporter of the American Cancer Society, has spent the year dedicated to their “Purple Roads” campaign, honoring cancer survivors. For October however, General Motors is shifting gears and going pink for breast cancer awareness.

The Camaro SS Pace Car used in the AdvoCare 500 at Atlanta. Photo from www.autoblog.com

Chevrolet and General Motors have joined with their dealers, employees and customers with a plan to exceed the 1.1 million dollars raised by the American Cancer Society in 2013. The plan involves several activities including the very popular “Making Strides Against Breast Cancer” walks across the world.

Events include nationwide employee and dealership-sponsored fund-raising walks, including a major walk in downtown Detroit on October 11, a specially themed pink Chevrolet SS that is pacing caution laps at three NASCAR Sprint Cup Series weekends, and test-drive donations at Chevrolet dealers throughout October.

In addition to putting their support behind these events, General Motors will also recognize breast cancer patients and survivors by lighting the towers of GM’s Renaissance Center global headquarters in Detroit with a glow in bands of pink during Breast Cancer Awareness Month.

GM’s Renaissance Center global headquarters glow pink in honor of breast cancer survivors and patients. Photo from blog.truecar.com

The American Cancer Society (ACS) explains that early detection and improved treatments are saving lives yet breast cancer is the most common cancer among American women – except for skin cancers. About one in eight women in the U.S. – or 12 percent – will develop invasive breast cancer during their lifetime. An estimated 40,000 women and 430 men will die from breast cancer this year, according to the ACS.

“When a friend or loved one is diagnosed with breast cancer, we tend to ask, ‘What can I do?’” said Paul Edwards, U.S. vice president, Chevrolet Marketing, who is leading Chevrolet’s activities this year. “Getting involved in a walk or making a donation is something we all can do to make a difference.”

The money raised through these fund raising activities will go to the ACS for ongoing research, wellness and breast cancer awareness education. These programs also support breast cancer patients and their families in their time of need. Since 2011, Chevrolet has helped the ACS raise more than $3 million.

Here are the Chevrolet-sponsored activities planned in October in support of Making Strides Against Breast Cancer:

Chevrolet test drives – Chevrolet will donate $10 for every customer who test drives a Chevrolet at a dealership this month, up to $130,000.

Camaro SS pacecar. Photo from blog.truecar.com

Team Chevy motorsports – Chevrolet is donating $250 for each caution lap that the pink Chevrolet SS Pace Car leads in three NASCAR Sprint Cup Series race weekends. The program began in August in Atlanta and continues at Talladega October 19 and Martinsville October 26. Chevrolet will also sponsor at-track survivor events, including special driver appearances, Chevrolet SS pace car rides and more. During the past three years, Chevrolet’s at-track campaign has generated more than $80,000.

Chevrolet and GM employee walks – All month, General Motors facilities, plants and warehouses across the country will participate in fund-raising walks. A major walk is 9 a.m. [registration at 8 a.m.] Oct. 11 at 2000 Brush in downtown Detroit, steps from Chevrolet headquarters and hosted by Edwards. Learn more about the Detroit walk by visiting the event page and contribute directly.

Chevrolet dealership walks – Hundreds of dealerships are sponsoring teams in community walks throughout October. Those interested in participating in a Making Strides for Breast Cancer walk in their community can visit www.makingstrideswalk.org.

Apparel sales: Cruisin’ Sports is contributing 10 percent of its sales from items supporting Making Strides to the American Cancer Society.

More information about Chevrolet, their car models and other programs, visit them at www.chevrolet.com

About the author

Bobby Kimbrough

Bobby grew up in the heart of Illinois, becoming an avid dirt track race fan which has developed into a life long passion. Taking a break from the Midwest dirt tracks to fight evil doers in the world, he completed a full 21 year career in the Marine Corps.
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