General Motors, it seems, is finally turning things around. After an embarrassing bailout from the Federal Government, General Motors is making moves to take its title back. To tell you the truth, we couldn’t believe it either. GMC owners are the happiest with dealer service? Wait, what? Let us say it again: GMC owners are the happiest with dealer service. Don’t believe us? Read on to find out more.
Power Automedia scours the internet for the latest news and updates in the automotive industry. That said, we found this interesting piece of well written news from Pickuptrucks.com where Jennifer Geiger explains that according to J.D. Power and Associates, GMC owners are most happiest with their local dealerships. Moreover, “…customers are generally happy with the way they’re being treated at car dealerships. GMC ranks the highest out of mainstream brands,” writes Geiger.
Geiger goes on to explain, “The 2013 U.S. Customer Service Index Study reports that overall customer satisfaction with service at dealerships has gone up 10 points this year (797 points on a 1,000-point scale) and 29 points since 2011. J.D. Power reports that out of the 30 brands ranked, 28 have improved in service satisfaction.”
To put the GMC rating into persepctive, Geiger pulled information from J.D. Power, who compared the ratings of luxury models first. “Lexus’ score of 862 puts it at the top of the luxury brand list, and J.D. Power reports that the automaker’s dealerships perform particularly well in the areas of service initiation, service facility and service quality. At the bottom of the luxury-brand heap is Land Rover with a score of 825, which is up 29 points from its score last year,” Geiger explained.
So, what does this all mean? Geiger continued to detail the report, “In the mainstream brand category, GMC is on top with a score of 819, with strong performances in the areas of service initiation, service advisor, service facility and service quality. Jeep brings up the rear with a score of 752 points. According to the study, owners visit a dealer service department about 2.6 times per year, and the agency reports that overall satisfaction with dealer service facilities averages 44 points higher than satisfaction with independent service facilities. It correlates that satisfaction to loyalty: 79% of owners said they’d definitely return to their dealership for service covered under warranty, and 64% said they’d also come back after the warranty expired.”
This is good news for GMC owners who may have lost hope in General Motors. We’re happy to hear that General Motors may be back on the road to success, following the Federal Government bailout. We may be a little bias but “Chevy Runs Deep!”