Way back in 1965, is when Covercraft Industries was formed, and began the long journey of delivering quality surface-protection products for automotive, motorcycle, and RV applications. In 2016, the company proudly celebrates more than 50 years of delivering those products. If you value your classic – or even late-model car, you most certainly have a Covercraft car cover protecting it when it sits idle. Since they are the world’s largest manufacturer of custom-patterned vehicle covers, we’re certain that one of their more than 80,000 patterns will fit your application. Not only do they make custom-fit car covers, their product line includes everything from seat protection, front-end masks (bras), dash covers, floor mats, tailgate nets, tire covers, custom windshield sunscreens, pet travel items, and other specially-designed protection and storage products.
The big news coming out of Covercraft Industries, is that they are launching an all-new website that is guaranteed to deliver consumers an unrivaled shopping experience, whether they are mobile or sitting at a computer. This is just one more step to help reinforce Covercraft’s ability to position themselves as an industry leader in vehicle protection. The redesigned website includes multiple new features that make viewing and purchasing products even easier than before, no matter what electronic device you use.
According to Covercraft, the new website is “responsive”, meaning that it has the ability to resizes/reformat the site in order to fit any device, including smart phones, tablets, laptop, and desktop PCs. The reconfiguring process means that mobile users no longer have to try and read the tiny print or look at distorted images. The new website also includes easy-to-use navigation of product categories as well as materials, features, and benefits of the products.
An exciting aspect of the new site is the introduction of what they are calling the Covercrafter. This is a new visually-enhanced custom vehicle car cover selection tool. Covercrafter gives consumers the ability to select the fabric of their cover based on environmental factors, protection requirements, and pricing. By using Covercraft’s extensive and database of vehicle and product application data, the new site features an enhanced viewing experience by providing new imagery, videos, and relevant content specifically-directed to each product category.
“As the leading brand, we feel a strong responsibility to continually raise the bar to create interest and drive demand for vehicle protection products”, says Mark Korros, president and CEO of Covercraft. “The new website and the innovative Covercrafter will increase the awareness of both our brand and the broad offering of products we make. We look forward to supporting rising demand for our Covercraft Vehicle Protection System through our authorized dealers as well as our Covercraft website customers.”
There will also be “A personal garage,” where online customers will be able to register their vehicle(s) and park them in this virtual garage, along with their purchase data for easy reference at a later date. Customer Reviews are a great way for consumers to decide what to buy, and Covercraft has added a section that allows anyone to the opportunity to rate Covercraft products, or share their experiences with those products.
With their more than 50 years of experience, Covercraft has earned the distinction of being recognized as the world’s largest manufacturer of custom-patterned vehicle covers, by offering more than 80,000 custom vehicle patterns. They are more than just car covers though, as the complete product line includes products like Wolf SeatSavers, DashMat dash covers, Premier floor mats, custom sunscreens, Canine Covers pet and travel products, Colgan custom car bras, and so much more. With over a million custom pattern product configurations, the new, easier to navigate site provides protection solution choices that are as easy as 1, 2, 3!
If you are interested in learning more about Covercraft’s car covers, you’ll want to check out a product review of their indoor cover.