If you spend enough time at the show, you eventually learn that Design Engineering (DEI) is the booth where you’ll find solutions to problems you haven’t even diagnosed yet. The PRI 2025 show was exactly that. We walked the floor with Eric Bond from DEI’s tech team, and he introduced us to a lineup of new gear ranging from quick trackside fixes to complete interior upgrades—including one piece of kit he was already running on his personal race car.
The standout release this year is undoubtedly the Adapt-A-Shield. At first glance, the Adapt-A-Shield looks like the standard dimpled aluminum sheets we are all used to, but the behavior is totally different. It is lighter, thinner, and incredibly moldable compared to traditional floor and tunnel shields. The wild part is just how compliant the material is. You can crush it, fold it, flatten it out, and reshape it, and it holds its form perfectly without needing any adhesive or mechanical fasteners. If you are in a bind in the pits, you can even tear it to size by hand (the backing gets a little fuzzy, but it works). Eric mentioned he kept finding new spots for it on his own build, and it really felt like one of those “must-have” trailer items for when an exhaust pipe gets too close to a fuel line or a starter motor.
DEI also rolled out their new LokJaw Ties, which are a massive upgrade to standard stainless steel zip ties. They feature a unique wave design that preloads tension as you pull them. Translation: You don’t need the expensive tensioning tool anymore. Just cinch them down by hand, and they clamp harder than the old ball-bearing style. For header wrap, lines, wiring, or anything that needs to stay put under heat, this is going to be an easy win. They land on shelves in late January.
On the insulation front, the new Boom Mat Acoustic Felt offers a finished look straight out of the package. There is no aluminum top layer—just clean, black felt you can leave exposed. It is already being used in side-by-side kits, but it makes a ton of sense for trunk panels, interiors, and especially drag-and-drive cars where you need heat and sound control without committing to a full headliner. Rounding out the drop, DEI added RV engine covers, new pre-cut transmission pan shields, and a motorcycle seat shade. Everything is shipping now, with the LokJaw Ties following close behind.
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