Talk to anyone involved in the car hobby, and you’re certain to hear at least a tale or two about a hot-rod truck. The truck might not have actually been hot-rodded, but the memory recollection usually makes it so. If it wasn’t the tale spinner’s father that had the truck, it was probably a crazy uncle. He’s typically the family member that never fully grasped the idea his mode of conveyance was not built to do some of the things he forced it to undertake. Whether that tale is from a seasoned car guy or a young person that was recently subjected to the automotive antics, trucks are as much a part of the hot-rod world as muscle cars.
When talking trucks, it seems none is more popular than the ’67 through ’72 C10. The hobby is flush with examples that are continuously being modified. There is no arguing that trucks are hot, and we’re certain they will be for quite a while.
Trucks Go Upscale
When the new C-series truck appeared at the tail-end of the 1960s, Chevrolet not only considered it a capable work vehicle, but early in the design process, the company realized it needed to start offering truck buyers a few modern conveniences and comfort options much like were found in cars. The result was the ’67 through ’72 C10s had available options that were previously unheard of in “work vehicles.”
For example, it was the first model to have bucket seats flanking an available console. And, the ubiquitous rubber floor mat could be upgraded to carpeting. Dig deeper into checking the appropriate boxes on the order form, and a properly optioned hauler could have cloth seat inserts, woodgrain trim on the dash, door panels and glove-box door, as well as special bright pedal-pad trim. And before this time, air conditioning was unheard of in a truck. The changing perception of how to outfit a pickup for the masses was changing, and the trend continues with hot-rodded versions like our example shown.
An Outstanding First Impression
I recently had the opportunity to stop by the Dream Giveaway shop and take a close look at this C10. What I learned is, this could quite possibly be one of the nicest examples I’ve seen in a while. While the look of patina seems to be a hot hobby-standard right now, there is nothing “aged” about this truck’s look.
As hot-rodders, we all know how hard it is to get perfect bodywork, and if you’re painting a vehicle black, it needs to be perfect. Whoever decided to paint this extremely cool hauler a deep black, has to be a glutton for punishment. Have you ever seen such a flawless black and white paintjob that is almost too nice for a vehicle designed to be a part’s hauler or farmhand? The pre-paint bodywork had to be exhausting to get the truck’s metal this straight.
While upgraded interiors were new for late-‘60s trucks, this one takes that idea to an entirely new level. Before you even get close enough to take a look inside, the bright red interior grabs your attention and doesn’t let go. While a single-color material might have been okay, the mixture of red with the plaid inserts delivers a much more classically modern look. Details like the Billet Specialties steering wheel, Dakota Digital gauges, and Vintage Air A/C boost this hauler’s drivability quotient into the stratosphere.
When new, the leaf and coil spring suspension was sufficient for what the truck needed to do. Remember, these vehicles were designed to be workaholics. However, now it needs to have the look of a hot rod, the handling of a hot rod, and deliver road manners like a hot rod – not a 47-year-old utility vehicle.
To make that happen, A set of Porterbuilt tubular front control arms, as well as a four-link rear suspension, were combined with an air suspension that can really drop this truck into the weeds. Braking is assured, as a set of Wilwood disc brakes are tucked behind the Schott Venom D.Concave wheels measuring 22-inches are wrapped in Diamondback redline tires.
Power To Spare
A hot rod is not a hot rod without a few upgrades under the hood, and this one has a few. The engine started life as a 6.2-liter that was glommed from a Denali, but has been reworked to now displace 6.8-liters of oomph. With 485 horsepower, those Diamondback’s don’t stand a chance. Behind the larger-than-life LS is a 4L80 transmission that sends those ponies back to the 4.10 gears in the rear. The combination is not only great for those wanting to make a big impression when leaving a car show or cruise night, but highway cruising is a blast.
Many times, modernizing a car or truck can be taken too far and the end result just misses the mark of still being a cool classic. This C10 has proven that old and new can come together and create a timeless piece of machinery that not only commands your attention, but will surely endure any trend changes that come along.
Now for the best part. I’m here to tell you this truck can be yours! That’s right, I said you can own this hot hauler. All you need to do is visit Dream Giveaway and get your tickets. Usually, tickets can be purchased for the paltry sum of $3.00 apiece. However, we have a special deal for Chevy Hardcore readers. Buy your tickets now, and you’ll even get double tickets when you use promo code VY0919K. All you need to do is click here.