According to a recent Reuters report, The Chevrolet car brand has outsold Chevrolet trucks for the third straight month. This is the first time that this has happened since July of 1991. In fact they are set to reach their highest share of sales in almost 20 years. “Chevy cars accounted for just above 50 percent of the brand’s total U.S. sales for June — the third consecutive month in the majority — and 47 percent for the first six months of 2011,” said Alan Batey, vice president of sales and service for Chevrolet.
Chevrolet cited high gas prices as the reason for the trucks decline. When compared to this time last year the And don’t be fooled, Chevrolet is still a player in the truck market. “”We have been a very, very strong trucks brand and frankly have underperformed in cars,” Batey said. “It’s as simple as that. You have to go back a long way to see a car performance this strong.” For the first six months of 2011, Chevrolet cars sales are up 23%.
Chevrolet has seen an increase in small car sales due in large part to its more fuel efficient models. According to the story, “GM pointed out that 46 percent of Chevy’s retail buyers in the first six months chose a more fuel-efficient four-cylinder engine in their vehicles, double the rate of five years ago.”
The Chevrolet Cruise has been a huge success for the company. In June, For the third straight month, consumers purchased more than 20,000 models of the compact car. As a whole, General Motors is reporting that through six months the company has sold 1.26 million vehicles. That is an increase of over 190,000 vehicles when compared to this time last year.
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