There is no denying that trucks are the most current “hot item” in the automotive market at this time. Just attend any car show or cruise night, and you’re sure to see a few. The folks at Total Cost Involved know this all too well, and that’s what prompted the company’s involvement in this unbelievably cool ’72 C10 project.

The video starts with Jason Wilcox, marketing director for Total Cost Involved, discussing how the truck was found at a local-to-them car dealer, and what the initial plan was for the little hauler. But as you can imagine, he explains how plans sometimes change.

What started life with the premise of being a “parts-runner truck,” turned into something quite a bit more exciting. But, the path was not without turmoil. As Jason explains, once TCI Engineering had developed the front and rear suspension kits they wanted, a discussion about selling the truck began to be heard around the shop. That’s when Jason convinced the company that would be a bad idea. Luckily, the powers that be agreed with his logic.

Since the truck would become a marketing tool, and Jason happened to be the marketing director, he was given the reigns to the project. Jason quipped that he might have gone a little overboard with the project. Regardless, it’s hard to argue the quality and great looks of the end result.

There is a lot of information and highlights in the video, and we think it’s definitely worth checking out. So, sit back, grab a cold one, and enjoy 13 minutes of Chevy truck enjoyment with Total Cost Involved. You’ll surely enjoy the experience.