Top 5 All Time Chevy Ad Campaigns: #4 See The USA

The “See The USA In Your Chevrolet,” is best known for the long association with the Dinah Shore Show from the early 50s to the early 60s. It became her signature song to a new generation of Americans whose lives centered around a new device called the television.

Despite becoming popular in the next decade, the jingle was actually written and performed initially in 1949 by Leo Corday and Leon Carr. Carr was known for his marketing jingles like “See The USA In Your Chevrolet,” and Mounds candy bar “Sometimes You Feel Like A Nut,” but he also had a very successful non-jingle career with musicians like Brook Benton, Tom Jones, Dean Martin, Patti Page and Bobby Vinton recording versions of his songs.

The “See The USA” jingle was originally performed by the husband and wife team, Peter Lind Hayes and Mary Healy years prior to Dinah Shore making it popular.

Once Chevrolet began to sponsor Pat Boone’s television show, “The Pat Boone-Chevy Showroom,” Boone covered the jingle from 1957 through 1960. Realizing that Chevy had a hit marketing campaign, the jingle made its way into commercials featured during the Los Angeles Dodgers televised games in the 1960s. The jingle was covered by John Roseboro and Don Drysdale, players from the hometown Dodgers.

Chevrolet brought this classic back as a super bowl ad during the game on February 6, 2011. The cast of the TV show Glee starred in the commercial.

About the author

Bobby Kimbrough

Bobby grew up in the heart of Illinois, becoming an avid dirt track race fan which has developed into a life long passion. Taking a break from the Midwest dirt tracks to fight evil doers in the world, he completed a full 21 year career in the Marine Corps.
Read My Articles

Hardcore Chevys in your Inbox.

Build your own custom newsletter with the content you love from Chevy Hardcore, directly to your inbox, absolutely FREE!

Free WordPress Themes
Chevy Hardcore NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Chevy Hardcore - The #1 Performance Bowtie Online Magazine

chevyhardcore

We'll send you the most interesting Chevy Hardcore articles, news, car features, and videos every week.

Chevy Hardcore - The #1 Performance Bowtie Online Magazine

Chevy Hardcore NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Chevy Hardcore - The #1 Performance Bowtie Online Magazine

chevyhardcore

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...


streetmusclemag
Hot Rods & Muscle Cars
dragzine
Drag Racing
enginelabs
Engine Tech

Chevy Hardcore - The #1 Performance Bowtie Online Magazine

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...

  • streetmusclemag Hot Rods & Muscle Cars
  • dragzine Drag Racing
  • enginelabs Engine Tech

Chevy Hardcore - The #1 Performance Bowtie Online Magazine

chevyhardcore

Thank you for your subscription.

Thank you for your subscription.

Chevy Hardcore - The #1 Performance Bowtie Online Magazine

Thank you for your subscription.

Thank you for your subscription.

Loading