Chevrolet’s 1975 commercial ads that promoted “Baseball, Hot dogs, Apple Pie and Chevrolet” left the country humming a tune. True, the line was repeated over and over and over again, but it was kinda catchy.
Penned by Ed Labunski, known as the Polish Cowboy in the jingle world, the commercial spawned several more with the signature line and became one of the most well known car commercials of all time.
Its success led to a new version in 2006 with a modern spin. Using vintage footage from the original starring the Polish Cowboy, Deutsch Los Angeles blended in modern characteristics of today’s game of baseball. “Baseball, Hot dogs, Apple Pie and Chevrolet” had been converted to “stolen bases, goat cheese pizza, bottled water and Chevrolet.”
The original commercials had a quality that captured the spirit of America, so Holden of Australia wanted to impact their car buying public with the same infectious jingle, but with an Australian twist. As we watched this particular TV ad, one thing struck us as overtly sexist marketing to the male sex. When the jingle is playing, pay attention to the screen when the “meat pie” part of the jingle is sung.
We found this particular Chevrolet slogan to be timeless and almost universal across the globe with some subtle changes. Rest assured, we will continue to search from continent to continent to dig out any more versions of the classic Chevrolet jingle. We think that we’ve already found one from Japan that sounds a lot like, “Besuball, egg roll, fried rice and Chevrolet.”