Want a new SS Camaro convertible? All you have to do is be dubbed the MVP of this year’s Super Bowl. Camaronewsblog.com announced the changing of the guard from Cadillac to Chevrolet when it comes the MVP sponsorship. It is an effective way to purchase advertising without spending an enormous sum on a thirty second commercial.

A 2011 SS Camaro convertible with all the options can go for over $50,000, which is considerably less than purchasing advertising during the game. GM has already purchased five of the very expensive thirty-second advertising spots to promote the Camaro, Cruze, Silverado HD truck and the Volt. This year GM has elected to focus their attention strictly on the Chevrolet lineup of vehicles.

Not to mention that whichever Green Bay Packers or Pittsburg Steelers player receives the moniker of MVP will undoubtedly lead to an emotional connection between fans and the new drop top. Perhaps this will make Camaro fans of  the winning team a bit more ferocious in their quest to be the first of their friends or family to own one.

It may seem hard to complete with scantily clad hotties hawking junk food, but the topless Camaro should do just that. With the car’s arrival at local dealerships in February the product placement of the convertible could not come at a more opportune time for GM.